ganni
About the
Project
A fictional Festive campaign ispired by the iconic GANNI Eyelet Bow Ballerina.
In order to create 3D product visualization we have reimagined this high-end fashion key piece,
creating a digital narrative that feels both premium and authentic to the brand’s identity.
The main goal of this production was to create a festive Christmas campain meanwhile maintaining a subtle, feminine aesthetic that evokes the grace of a ballerina. The purpose was to see how the GANNI aesthetic—known for its balance and femininity—could be translated into a digital environment.
Using various 3D rendering techniques, the textures of the ballerina were meticulously recreated: the gloss of the leather, the metallic finish of the eyelets, and the soft grain of the ribbons.To achieve high-quality 3D renderings of the products, it was essential to experiment with lighting and compositions, providing a high-fidelity look at the product from every angle.
The main goal of this production was to create a festive Christmas campain meanwhile maintaining a subtle, feminine aesthetic that evokes the grace of a ballerina. The purpose was to see how the GANNI aesthetic—known for its balance and femininity—could be translated into a digital environment.
Using various 3D rendering techniques, the textures of the ballerina were meticulously recreated: the gloss of the leather, the metallic finish of the eyelets, and the soft grain of the ribbons.To achieve high-quality 3D renderings of the products, it was essential to experiment with lighting and compositions, providing a high-fidelity look at the product from every angle.
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ClientInternal
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Year2025
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RoleArt Direction / Visual
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Instagram
The
Vision
The creative direction is based on the concept of the "red ribbon path."
The red ribbons were treated as a structural element—a path that guides the viewer's eye through the 3D visual.
To add a more deep narrative, additional ribbons were introduced as a direct reference to the world of classical ballet, evoking the softness and grace of traditional ballerina shoes. The concept was then taken a step further by merging these soft, elegant ribbons with the iconic metallic eyelets found on the shoe itself. This hybrid element acts as a bridge between the classic elegance of the dance world and the contemporary, edgy touch of the metal hardware.
By animating these fabric ribbons, a seamless visual continuity was ensured between the various clips that make up the video campaign. 3D motion and sound effects were used to define movements and find a unique rhythm, creating a balance where the digital space feels both delicate and modern—capturing the true essence of the GANNI aesthetic.
To add a more deep narrative, additional ribbons were introduced as a direct reference to the world of classical ballet, evoking the softness and grace of traditional ballerina shoes. The concept was then taken a step further by merging these soft, elegant ribbons with the iconic metallic eyelets found on the shoe itself. This hybrid element acts as a bridge between the classic elegance of the dance world and the contemporary, edgy touch of the metal hardware.
By animating these fabric ribbons, a seamless visual continuity was ensured between the various clips that make up the video campaign. 3D motion and sound effects were used to define movements and find a unique rhythm, creating a balance where the digital space feels both delicate and modern—capturing the true essence of the GANNI aesthetic.
The
Result
The final 3D render presents a high-fidelity execution of 3D product in a digital environment. A realistic visual effect is achieved in every shot, where the shiny surface of the metal eyelets contrasts with the matt finish of the shoes' leather and the refined texture of the ribbons.
The project, beyond the aesthetics, demonstrates the power of 3D product visualization in nowadays visuals. The result is a set of assets that allow for total control over lighting and camera angles. This approach provides a scalable framework for brands to evaluate a product's visual impact.
The project, beyond the aesthetics, demonstrates the power of 3D product visualization in nowadays visuals. The result is a set of assets that allow for total control over lighting and camera angles. This approach provides a scalable framework for brands to evaluate a product's visual impact.
MAKING OF
